Case Study

The best proof of our web design work is the site you're on right now.

Real Build

Every section of integrityvisionmarketing.com, from the animation timing to the exact color values, was designed and built in-house. Here’s how it came together.

The Goal

A site that argues for itself.

Position IVM as a Growth Systems partner, not a marketing agency with an AI add-on

Feel premium and custom, never like a template with a new logo dropped in

Load fast and hold up under real scrutiny, since this site is itself the pitch

The Design

One brand, sampled directly from the source.

Every color in the palette was pulled directly from our own logo files, not guessed at. Fraunces, a classical display serif, pairs with Geist, a clean geometric sans, echoing the logo's own serif-monogram and sans-wordmark combination.

integrityvisionmarketing.com

Homepage

integrityvisionmarketing.com/services

Services

The Stack

Modern tools, used deliberately.

No page builder, no theme. A framework and a small set of libraries chosen for speed and control.

Next.js 16 (App Router, Turbopack)
TypeScript
Tailwind CSS v4
Motion (Framer Motion)
shadcn/ui on Base UI primitives
Server Actions for the contact form, no separate API layer
Performance

Built to score well, not just look good.

The four categories Lighthouse measures, and what we actually did about each one.

Performance

  • Every route is statically generated at build time
  • Fonts are self-hosted through next/font, no render-blocking font requests
  • Built and bundled with Turbopack

Accessibility

  • Every animation respects prefers-reduced-motion, at both the Motion and CSS layer
  • Visible focus states on every interactive element
  • A semantic heading hierarchy throughout, not just styled divs

Best Practices

  • No deprecated APIs or console errors
  • Structured Organization data for search engines
  • Served over HTTPS by default

SEO

  • Per-page metadata and Open Graph tags on every route
  • A generated sitemap.xml and robots.txt
  • Descriptive, keyword-aware page titles

Want a site that works this hard for you?

We build every client site the same way we built our own: custom, fast, and accessible.

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